Amazon.com is an American online business founded by Jeff Bezos on July 5, 1994. Amazon is a cloud computing company with a vast internet-based enterprise expanding its growing collection of Web services beyond our imagination. Amazon focuses on providing its customer with the best price and allows them to select their desired product from a wide range of options gaining the title of being the most customer-centric company among its vast number of competitors. Amazon is the most successful retailer as it provides the customers with the opportunity of choosing their desired item from more than 250 million products. Amazon is known as the powerhouse in cloud computing operations and is unique because of its growing abilities. The company was never content in expanding in only one sector but juggled multiple sectors successfully at a time.
These Services Are Why Amazon Is Successful
1.The Solution: A Platform Like No Other
Sellers and vendors often face a challenge in making their products more visible and appealing to the consumers. In online marketplaces, it is often seen that if a product doesn’t appear in the first place or among the first pages, the chance of it being purchased decreases automatically as the users tend to buy from the first few pages. Amazon deals with this problem by creating a revenue stream for itself based on Ads as it allows sellers to bid on ad space that appears on the search results hence proving to be extremely useful for brands that could not showcase their products at the front page entirely, allowing them to gain more profit than before.
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- Amazon’s Secret Sauce
The prime focus of Amazon is the well-fare and to gain the attention of its customers. Other companies begin off with an idea of a product and then try to attract consumers by implying various reviews or product descriptions to showcase that people love the product hence attempts to gain more customers through flowery descriptions and rely on positive thoughts. But Amazon, on the other hand, works from the customer’s perspective and innovates new ideas based on that; hence their revenues are so successful, and anything they start hits a gold mine. Amazon also enhances the high level of creativity in terms of its product description by giving the product an eye-catching headline that will attract people instantly, along with a critical summary that only focuses on the benefits of that product, convincing people that the product is worthy of their money.
- Diversification
Believe it or not, Amazon sells everything. They started as a small online bookstore, but after then, they never had to look back as their tendency to expand their business is unmatched by others. Amazon has reached a peak level of entrepreneurship due to its propensity to diversify and grow among maximum business sectors at all costs. Hence Amazon continued the growth of their organization through diversification into new marketplaces and different categories opening new business opportunities for themselves. They were not scared to try something new in terms of business. Hence they reached all sectors that could exist and gained huge reliance from its customers.
