SEO or Search Engine Optimization is the process of improving your website to improve your website ranking when someone searches for products or services connected to your company on different search engines like Google, Bing, and Yahoo. SEO has two key components on-page SEO and off-page SEO. Off-page SEO activities are done outside your website that help improve your domain authority. Blogger outreach is one of the best ways to increase brand visibility and build backlinks for your SEO.
What is blogger outreach?
In a blogger outreach program, your company works with one or more influencers or publishers work with you to create promotional content. It is an essential part of content marketing and helps in promotion and outreach link building. Influencers or publishers will write about your product or service for compensation.
Top benefits blogger outreach
Some of the top blogger outreach benefits are –
- Blogger outreach is an integral part of your long and short-term digital strategy. It increases the online visibility of your brand and allows you to promote your brand on different platforms.
- You can leverage the following of the bloggers and influencers have with their audience. The audience will trust their opinion on your product or services. The blogger can strengthen your products/service positioning.
- A Blogger outreach program is a cost-effective way to advertise your products and services. It can help boost your content on other platforms.
- Use the blogger outreach link-building platform to implement your SEO strategy. As a part of outreach link building, the blogger adds links to your website or products page. Their audiences can come to visit your website.
- Blogger outreach can help improve your brand reach. It can help introduce your brand to national and international markets.
Latest developments in blogger outreach
Implementing a blogger outreach program can be tedious and time-consuming. You can do it yourself or a higher professional blogger outreach service provider. The latest developments in blogger outreach are–
- Nano and micro-influencers will be impactful
Influencer marketing is not limited to the number of followers. They should actively engage with their followers. Micro and nano influencers will make a massive impact. Small businesses with limited budgets can consider working with micro-influencers.
- Twitch influencer is increasing
You need to look beyond Facebook, Instagram, and Twitter as blogger outreach platforms. The social media platform Twitch is fast emerging as a popular platform. It is a viable platform for blogger outreach. Twitch is a live stream videoing platform. Influencers can live stream videos of different activities like cooking, painting, or gaming. Presently Twitch does not allow sponsored links. Brand mentions and sponsored videos are gaining popularity on the platform.
- Bloggers are creating more video and audio content
Blogger outreach is not limited to published content but extends to creating videos and podcasts. Studies have found 67% of audiences watch videos on brands and products or services. The popularity of podcasts is increasing globally. As the viewership and popularity of audio and video blogs are increasing, brands are using these mediums for better blogger outreach.
- Authenticity over perfection
Being authentic on social media platforms is becoming popular. Content creators are shifting away from perfectly created pictures to posting candid pictures. There is a growing focus on creating sponsored content that does not look like ads but more authentic content.
- Stringent guidelines for influencers
Online watchdog groups and governments around the world are concerned about the transparency of blogger outreach programs and influencer marketing. Influencers need to disclose their endorsements.
- Employees as influencers
Employees are emerging as popular influencers. Blogger outreach programs where employees back their brand look authentic. They are well acquainted with the functioning of the organization and the product. They can add loyalty and dependability to your outreach campaign.
- Brand maintaining a relationship with influencers
Companies find it challenging to find the right influencer to collaborate with. Blogger outreach service providers find influencers by filtering them on parameters like reputation, followers, the niche they operate, and engagement. More bloggers are working to create quality content; it can be tough to find someone who matches your criteria. After you find someone who ticks all the boxes, you need to maintain your relationship with them. You will have the benefit of increased trust and commitment from them.
Blogger outreach case study
National Geo Kids is one of the only brands for children focusing on science. Nat Geo Kids wanted to encourage children to find out and learn about their world through books, magazines, apps, games, videos, and their websites.
National Geographic collaborated with TOMS to create awareness about National Geographic’s, big cat initiative. They identified and shortlisted parent bloggers for their project. They featured blogs in parent forums, websites, and social media posts.
National Geographic wanted to leverage the blogger’s influence to show their usefulness and value for other programs. Their social media team invited different parent bloggers to share the story of products that helped the world. TOMS/ big cats campaign was part of the strategy.
As a part of the big cat’s campaign, National Geo Kids gave away TOMS shoes. They aimed to raise awareness about the plight of big cats. Their blogger outreach partner identified parent bloggers who could promote the Nat Geo cause on their blog and social media platforms.
National Geographic, TOMS, and the parent influencers helped spread the word about their campaign. The influencers shared experiences about using TOMS gear for their family.